Where KidsKlub all began
KidsKlub was established over 20 years ago at Glenfield Primary School. There was a need for after school care for working parents who did not have anyone to look after their children between 3.00pm and 6.00pm. This is where we came in. We provided afternoon tea, activities and a safe, enjoyable environment for children to have fun.
We were then approached by parents to start a before school programme. As many parents start work at 8.30am, their children often need care to ensure they get to work on time. We opened at 7.30am but this quickly changed to 7.00am due to increased demand. We were also approached by parents of schools close by and soon we were doing drop offs in the morning to Sunnybrae, Manuka, Bayview and Malborough Schools. We also collect children from Manuka and Bayview Primary Schools in the afternoon and take them to Glenfield Primary School.
The natural progression meant that we opened a holiday programme as working parents could not always get time off work. This runs from 7.00am to 6.00pm at Glenfield Primary School.
Sunnybrae Primary School was aware that we were supplying before school care for their children and when they were looking for an after school programme they approached us. We started our Sunnybrae after school programme in 1996. This programme also caters for children from T.N.I.S. The parents wanted us to continue taking care of them so they walk to our centre.
The expansion continued through word of mouth and demand and we soon had afterschools at Forrest Hill School, Northcote Primary School, Mairangi Bay Primary School and at Malborough Primary School. We are no longer at Northcote Primary School or at Mairangi Bay, but maintain our other afterschools.
Some of these centres cater for children from neighbouring schools i.e. Manuka and Bayview are collected and come to Glenfield, T.N.I.S to Sunnybrae, etc. Malborough School caters for their school children only.
We have had many enquiries from people from schools on the North Shore who want care. The main issue being the transportation between their school to our afterschool programmes. Most taxi vans are pre-booked by special-needs children. Having said this some children catch a bus from their school or walk to their after school programme. The issue of children from other schools attending one of our programmes would need to be discussed.
We have also been approached by various schools regarding opening an afterschool programme at their school. This includes Devonport, Albany, Takapuna, Point Chevalier and West Auckland. We have declined these to date as we want to ensure we supply a quality service and feel we could not guarantee this with too many centres and the geographical challenges.
Owners - Bruce and Michelle Masefield
Michelle is a trained Primary School teacher (B.Ed) and has an E.C.E Diploma in teaching. Michelle has over 30 years experience in teaching, and 18 years ago opened Kids Klub Childcare Centre at 118 Chivalry Road in Glenfield.
Bruce has been running Kids Klub's before school, after school and holiday programmes for 18 years ever since Michelle opened the childcare centre. Before this he spent over 30 years in sales and marketing in Hamilton, Wellington and Auckland.
They have two great kids - Chris and Jaimee, who grew up surrounded by KidsKlub and who play an active part in the business.